Challenge
Kindra is a web platform enabling users to collaborate on custom memory books with only a couple clicks of a mouse. In order to best explain how to use the platform I collaborated with Kindra founder Danielle DeMare to art direct an explainer video. 

Role
We began our design process drafting a script, focused on targeting users from all walks of life and communicating the essence of Kindra in a clear and inspirational way. Our goal was to emphasize how easy the book co-creation process is. We used Realtimeboard to collaborate on a storyboard with animator Whitney Theis. Breaking up the script and describing screen by screen visual direction.