How can we encourage and enable diverse global communities to share thoughts, memories, stories, messages, and experiences while changing attitudes, broadening beliefs, educating and addressing misunderstandings and misinformation?
Hope Is_ enables people to bridge the gaps between their perception and reality, connecting people through shared messages of hope. Users upload a photo and write a message of hope through an online platform to create a physical postcard that is sent to another unknown user of the site. In return, the person creating a postcard will receive a postcard from a future user. The site connects users of different ages and nationalities in an attempt to foster diversity and understanding.
Why a postcard? In our digital world of fleeting interactions and information overload, handwritten messages, once hung proudly on our refrigerators, office and bedroom walls have become a thing of the past. Postcards serve as a physical and universal mode of communication. One that is intimate and must be cherished and preserved. One small thoughtful message has the power to impact the life of another.
Homepage placeholder mockup —
Postcard prototype —
Logo and branding —