Background
Falls are the second leading cause of accidental injury deaths worldwide and are also rated in the top most expensive medical conditions. Most falls are caused by a combination of risk factors including age and imbalance and are prevalent in people with sensory deficits like Peripheral Neuropathy, Multiple Sclerosis, and Parkinson’s disease. 

Path Feel insoles currently have the ability to track patterns in a user’s day to day life, capturing extensive data through pressure sensors and an inertial measurement unit placed in a shoe insole. Data collected can be used to understand and track the gait patterns and activities of the user. The shoe insoles provide targeted vibrational feedback to users with sensory deficits enabling them to feel the ground under their feet.
Challenge
OpenIDEO Fall Prevention Challenge winner, Walk With Path is looking to target an ever-expanding market with an app that interfaces with their existing shoe insole, Path Feel. How might we design a digital experience that enables caregivers and medical professionals to interface with the Path Feel insole; communicating key data, encouraging routine usage and preventing falls for those at risk.
Solution
As UX Design Lead, my team's approach was lean and human-centered and consisted of three design phases: 
〰️ Gather & Synthesize Current Knowledge
〰️ Discover & Research
〰️ Test & Analyze
Our objective was to gain an understanding of the current Path Feel market by identifying key user groups and their needs and limitations. We tested interest and an app concept with potential user groups and presented an in-depth report of our findings including recommendations and direction for further research.
Design Methodology
Gather Information
Stakeholders Interviews — Gathered business, product, market and user information from the founder of Path Feel and members of the IDEO team. Two 45 minute phone interviews were conducted. Stakeholders were asked a series of questions relating to:
〰️ Business requirements
〰️ Project introduction
〰️ Product goals
〰️ Market knowledge
〰️ User information
〰️ Project objectives
〰️ Technical details
Secondary Research — Searched for innovative and exceptional Apps and wearables companies in the healthcare space. Identified features to inspire the functionality and design of the Path Feel App.
Identify Key User Groups
Preliminary personas — Identified target personas based on Path Feel and IDEO’s experience in the fall prevention space: Patient (insole user), Caregiver and Healthcare Professional. 
Persona Screener Worksheet — Determined the characteristics, living situations and health status of target users. We answered:
〰️ For a Patient (insole user): What is the age range, type of disease, stage of the disease, living situation, symptoms and medications of a patient?
〰️ For a Caregiver: What is the lifestyle, proximity to the patient and responsibilities of the caregiver?
〰️ For a Healthcare Professional: What type of support do they offer and how often do they see patients?
Landing Page Design for Path Feel Concept
Creative Design Brief — Gathered suggestions from Path Feel for the landing page content and design. Incorporated answers to the below questions throughout the design planning process.
〰️ Who is our target audience for the landing page?
〰️ What is the key message we will share with users on the landing page?
〰️ What are the important features and benefits of the product (as a whole, not just the App) that we will communicate to the user?
〰️ What are the specific features necessary for healthcare professionals versus users and their families?
Landing Page Design — Using the design brief, developed an informative landing page (web page) to communicate what the Path Feel insole and App will offer target users.
Participant Screening & Recruitment
Preliminary Participant Screener — Initial screening of participants from target cities (those with large senior populations) in the United States. Recruited potential participants through Craigslist and Facebook advertising. Potential participants completed an initial survey to determine if they might be a patient, caregiver or health professional.
Follow-up Participant Screener — Identified users who fit our personas by asking further questions related to their health in a follow-up survey. Identified users, who were either patients, caregivers or both, with health conditions that put them at risk of falling. We also screened for health professionals in this survey.
Product Concept Testing
Unmoderated Concept Testing — Users reviewed the landing page of the Path Feel insole and App in their own time. Users completed a follow-up survey asking detailed questions relating to the Path Feel insole and App.
Participant Interviews — We conducted 30-minute semi-structured phone interviews with candidates who best represented our target personas, to determine whether they understood what the App would offer them and what features would be useful.
Analysis
Survey Analysis — We exported the survey to a spreadsheet and analyzed the  responses to look for themes and patterns related to:
〰️ Interest in the App
〰️ Importance of healthcare recommendations
〰️ Patient privacy
〰️ Trust in the App
〰️ App features
〰️ Pricing
〰️ Health insurance coverage
Interview Analysis — We recorded the interviews and analyzed them to get a more personal and emotional view of the themes we looked for in the survey analysis.
Findings 
Our research found a number of App features that resonate with target users - the ability to monitor patients from a distance, receiving alerts when the patient is at risk, using common metrics in the healthcare industry, user-friendly reports and custom suggestions for improving one’s health.
We found that most people would rather pay for the insole upfront, whereas users were split on a preferred pricing model for the App. Our findings highlighted the problem of building trust between the user and both products. We found that health insurance coverage and recommendations from healthcare professionals are very important in encouraging users to purchase the insole and the App.
In addition to data collected, the final report includes key themes, trends, and patterns. We also made recommendations and direction for further research in key areas including defining App functionality, pricing, and health insurance and most importantly building trust.